Health and Wellness

World Hearing Day 2018: The sound of progress

The theme of the World Health Organisation's (WHO) World Hearing Day 2018 is 'Hear the Future'. The event, which is held on March 3, will highlight the projected increase of future cases of hearing loss globally, as well as measures to stem the rise.

Key issues that will be addressed on March 3 include:

  • The increase in hearing loss cases around the world 
  • Public health strategies that can be implemented to slow the rise
  • Strategies to ensure easy access to ear health services globally
In conjunction with World Hearing Day 2018, our 'Go Bananas' campaign will educate people on the positive effect potassium can have on ear health.In conjunction with World Hearing Day 2018, our 'Go Bananas' campaign will educate people on the positive effect potassium can have on ear health.

Potassium for ear health

Bananas are a healthy and natural way to protect against age-related ear issues.

With high levels of potassium, bananas are a great way to protect against age-related ear issues. Increased levels of potassium can contribute to improving the fluid balance of minerals within the inner ear, which is why we've named our most recent ear-health campaign 'Go Bananas'.

We're launching the campaign in conjunction with World Hearing Day, and we aim to educate people about the positive effects a potassium-rich diet has on hearing. As part of our drive, staff members will be giving out free bananas, and from February 26, we'll be offering complimentary hearing scans* to people over the age of 60.

Global effort

On March 3, at the WHO headquarters in Geneva, key speakers will provide comprehensive information on hearing health, while a press release will aid in drawing attention to the event and ensuring extensive media coverage. The WHO is also implementing a number of activities, as well as advocacy materials including posters, banners, brochures, infographics and statistics to support the event. These will be shared with other interested parties and organisations, ensuring a range of global educational activities on the day. The materials will be published in a number of languages including French, English, Arabic, Spanish and Russian, and will be available in February. If you would like to get involved in World Hearing Day, you can send an email to whopbd@who.int.

To arrange a complimentary hearing check* click here, or contact one of our Adelaide hearing health experts on 1800 940 982.

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